PR EVENT

tba X jaguar Canada

Twenty7 was formerly a members’ supercar club associated with part Soho House, part luxury auto showroom, and part upscale WeWork. Operating from a 26,000-square foot facility in Mississauga, the operation embellished its freelancer-friendly workspaces, event rooms, and resto-bar with coveted sports cars like a Ferrari F430, a Porsche Cayman S and an Audi R8.

Tahmina Q., the founder of TBA, was involved in creating and strengthening the club's brand strategy to ultimately utilize social media platforms and digital marketing for converting into membership sales and further amplifying the brand's upscale lifestyle visually. In 2018, Tahmina assisted the club in hosting Jaguar Canada and its reveal of its I-Pace Concept car by creating content around the event. Later, she utilized the content to conceptualize a brand deck that would be pitched to film production companies for location scouting consideration.