brand management + PR events

tba x Daniel ‘booby’ gibson

The Brand Agents have taken on the management and representation of Daniel 'Booby' Gibson, focusing on brand development for his new Shooters Academy. This initiative involved creating the website - TheShootersU.com, which serves as the central hub for Gibson's basketball training programs aimed at young athletes. The site details various clinics and camps designed to enhance participants' shooting skills and overall basketball performance through expert coaching and structured sessions and assist in developing confidence in youth, both on and off the court through community engagement and promoting a positive message advocating for a healthy mindset and active lifestyle. In addition to building the website, The Brand Agents have established social media channels for Shooters Academy to broaden its reach and engagement with the community.

The Brand Agents has also played a pivotal role in organizing and communicating with Gibson's internal team for recent event appearances, such as the "Shooting Stars of Cleveland" event sponsored by Circle K and in partnership with ESPN Cleveland. This event featured basketball tournaments, brand activations for ShootersU, and charity givebacks to youth, showcasing Gibson's commitment to community involvement.

Moreover, The Brand Agents are working closely with Daniel Gibson to strengthen long term partnerships in Cleveland and Houston, collaborating with the cities and its local businesses to deepen ties with the sports community. These efforts aim to create meaningful opportunities for giving back to the community, particularly focusing on youth development and engagement through sports.